From the monthly archives:

December 2009

Search Camp – The Future of Social Marketing Looks Bright

December 6, 2009

With two Search Camps under the belt and a favorable growth rate (attendance skyrocketed 300% this year–over a dozen campers) the Search Camp Counselors are looking to ramp things up.
Adopters of social marketing tactics in Australia (and across the world) are on a steep learning curve.  There’s a ton of material available on-line, all of it professing [...]

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Search Camp De-brief – “I get it, but don’t know how to do it”.

December 6, 2009

It was the catch cry at the end of Search Camp 2 – “OK, so I get it – but I don’t know how to do it.”
To the Counselors, this was an excellent outcome.  Social marketing is new, it’s conceptual and strategic.  Until you’ve seen good examples, many times, of social marketing tactics in action, [...]

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