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News

Search Camp – The Future of Social Marketing Looks Bright

December 6, 2009

With two Search Camps under the belt and a favorable growth rate (attendance skyrocketed 300% this year–over a dozen campers) the Search Camp Counselors are looking to ramp things up.
Adopters of social marketing tactics in Australia (and across the world) are on a steep learning curve.  There’s a ton of material available on-line, all of it professing [...]

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Search Camp De-brief – “I get it, but don’t know how to do it”.

December 6, 2009

It was the catch cry at the end of Search Camp 2 – “OK, so I get it – but I don’t know how to do it.”
To the Counselors, this was an excellent outcome.  Social marketing is new, it’s conceptual and strategic.  Until you’ve seen good examples, many times, of social marketing tactics in action, [...]

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Milking Social Media Marketing

November 30, 2009

While your counsellor Simon writes up some notes from our day we thought this picture summed the Social Media Marketing Scene at Search Camp up nicely. Lots of happy campers getting ready to get their hands dirty with Dan Swan and Greg Cromwell leading them on. Bring on the notes and the next Search Camp [...]

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Search Camp Proof of Concept Proven

November 3, 2008

For those in attendance, Search Camp Number 1 provided plenty of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) content to mull over.  A couple of reflections from this counselor include:
One:  Despite removing 50% of the content suggested in the first draft agenda, with enthusiastic Camper interaction, we covered about %50 of what remained.  [...]

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