CounsellorsSearch Camp Australia
Meet your counsellors.
Dan SwanManaging Director - itch digital
m: +61 415 124475
t: +61 2 8003 4003
e: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.itchdigital.com
Dan Swan has over 12 years in the online industry and has a unique background in both IT Services and Digital Marketing.
Dan recently started ‘itch digital’ as an independent digital consultancy following his successes as General Manager of Hyro Digital (ASX: HYO). During his time at Hyro he successfully implemented several high profile cross-platform digital media projects such as AustralianIdol.com.au, BigBrother.com.au and on mobile m.news.com.au, foxtel.com.au/mobile. As a consistent, consecutive digital marketing award-winner and finalist, this year he has won Microsoft Innovation Partner or the Year and an Mobile Marketing Award for Most Creative Mobile Solution. Prior to Hyro he has worked on several digital campaigns such as Tourism Australia’s ‘wherethebloodyhellareyou.com’, VeryGoldCoast.com, Westpac and Sony Electronics Australia and so deep industry knowledge of online search marketing trends, insights and analytics.
Dan holds a Masters of Interactive Media from the University of Technology Sydney.
Andrew Bleakley e: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Andrew has spent 15 years in the engine rooms at some of the biggest companies and digital agencies, slaving away behind screens and severs ensuring the promises they make get kept. He offers a unique insight into Search Engine Optimisation, particularly of content managed websites and applications, having been the one at the pointy end getting it done for longer than most people have been online.
Andrew has a comprehensive understanding of every aspect and element of search engine optimisation and marketing and a unique ability to translate it for the rest of us. He studied his Bachelor of Computer Science (Engineering) at UNE Armidale. You will find his handy work at ANZ, Westpac, Merrill Lynch and Progressive Insurance.
Greg CromwellSearch Camp Director - bush branding & marketing
m: +61 447755440
t: +61 2 6684 9400
e: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.bushmarketing.com
Greg Cromwell has been searching for the key to search engine success for over 10 years now. It all began back in 1998 with the launch of australianboot.com an online extension of a business Greg co-founded in the early 90's. Since that time Greg has had hands on training working hard to optimize sites for his own stable of businesses as well as dozens of other online assignments including South Africa Airways. Greg's search engine experience includes organising and presenting several search engine workshops across New South Wales for Austrade and DSRD. In 2004, Mr. Cromwell attended Search Engine Strategies Conference and Expo Toronto 2004, a first of its kind two day event.
Greg holds a Bachelor of Arts Degree in Business and Public Administration from the University of Western Ontario and got a 68 on the google exam without studying.
Simon EllewayMarketing Director - Slingshot Software
For the past two years, Simon has been living the dream of being found on-line. With a 100% on-line strategy and a compulsion for ROI that you can photograph, he's had to fix his mistakes as he goes along to compete in a market dominated by Microsoft, SAP and Oracle. During this time he's built the foundation of Slingshot's on-line marketing machine that includes an optimized web site, a cautiously tweaked pay per click campaign, a set of special offers, a fleet of literature and an armada of directory based lead generation initiatives. All this is monitored by a set of tools that enable it to be analyzed and driven by remote control.
Having attended the inaugural and second MarketingProfs on-line marketing conferences, Simon has been collaborating with the US based (and world wide) on-line marketing community as they collectively define the path to success in this new discipline.
Simon is currently re-locating to Australia where he will continue his full time role with Slingshot and will also spread the good word on SEM/SEO whenever and wherever possible.